For Ama Amo-Agyei, hair loss wasn’t just a personal challenge—it was the spark for a revolutionary haircare brand.
Fired from her job and grappling with stress-induced hair thinning during the 2020 lockdown, the 27-year-old turned her struggles into a thriving business.
Plantmade, her plant-based and vegan haircare line, is now a multimillion-pound brand that has transformed not only her hair but also the wellness routines of countless customers worldwide.
The Birth of Plantmade
Ama’s journey started with a simple yet determined experiment.
Frustrated by the ineffectiveness of traditional products, she researched essential oils and natural remedies to address hair growth.
With just £100—split equally with her brother—she created a homemade formula that worked wonders for her hair and her brother’s beard.
Sharing her hair restoration journey on Instagram, Ama quickly attracted attention.
“People were amazed at how quickly my hair improved,” she explained. “They started asking to buy the formula, and that’s when I realized there was a real demand.”
Within 10 days, she sold 100 bottles, making £1,000 without any branding or professional packaging.
Building a Haircare Powerhouse
What started as a passion project grew into a full-fledged business. Plantmade focuses on handcrafted, vegan products designed to promote hair growth and overall wellness.
Ama reinvested every penny of her profits into the business, allowing her to refine the brand and expand her offerings.
Social media played a pivotal role in her success.
“Documenting my journey helped me connect with people,” she shared. “Social media is incredibly powerful. You have to educate your audience about why your product works and what makes it different.”
By the end of 2020, Plantmade had generated £300,000 in sales. The following year, it earned £1.3 million, with revenue continuing to climb to £5.3 million in 2023.
The company is now on track to achieve £11 million in sales.
Haircare That Resonates
Plantmade has become synonymous with results-driven haircare, offering products that tackle hair thinning, promote growth, and improve overall hair health.
Its all-natural formulas have resonated with customers seeking effective, eco-friendly solutions.
Ama’s dedication to quality and community has set Plantmade apart in a competitive market. Despite challenges such as rebranding and competing with celebrity-backed lines, the brand has thrived, earning features in major outlets like Glamour, Bustle, and Business Insider.
A Vision for Aspiring Entrepreneurs
Ama’s journey from hair loss to haircare mogul is a testament to resilience and vision. She encourages others to take the leap, no matter how small the starting point.
Her advice for budding entrepreneurs:
- Start now: “Use what you have and grow as you go. There’s always room for improvement.”
- Leverage social media: “It’s a powerful tool for educating and connecting with customers.”
- Be resilient: “Tough days will come, but believing in your mission will push you forward.”
A Haircare Revolution
Ama Amo-Agyei has proven that a personal challenge can become a life-changing opportunity.
With Plantmade continuing to grow, her story inspires others to embrace natural solutions and build their dreams from the ground up.
