Olympic champion Shelly-Ann Fraser-Pryce is adding “entrepreneur” to her long list of accomplishments.
The legendary Jamaican sprinter, known as the “Pocket Rocket,” is set to launch her new plant-based hair care brand, Mommy Rocket Naturals, in New York City on February 1st and 2nd, 2025. This move underscores her dedication to celebrating natural beauty and empowering women with textured hair.
Hair is your most powerful form of self-expression and has been an exciting way to reinvent myself every time I step on the track. From the main stage to the finish line, my hair has helped me set the tone for many fearless victories. That’s why it’s so important that it gets the care it needs,” Fraser-Pryce wrote on her socials.
Fraser-Pryce, celebrated for her bold hairstyles and vibrant colors on the track, is channeling her personal passion for hair care into a product line that emphasizes health, sustainability, and authenticity. “Hair has always been an extension of my identity,” she shared in a recent interview. “When I compete, my hairstyles are more than just looks—they’re statements of confidence. I wanted to create something that allows everyone to feel that same sense of pride in their natural hair.”
The Mommy Rocket Naturals collection features an array of products designed to enhance and nourish natural hair textures. Highlights of the line include sulfate-free shampoos, deep-conditioning treatments, lightweight curl creams, and nutrient-rich hair oils. All products are formulated with plant-based ingredients such as aloe vera, coconut oil, hibiscus extract, and Jamaican castor oil, ensuring they are gentle yet effective for textured hair.
The two-day New York launch event will showcase the full range of products, with live demonstrations, Q&A sessions with Fraser-Pryce, and expert-led workshops on natural hair care. The event will also emphasize the brand’s commitment to sustainability, with eco-friendly packaging and a focus on responsibly sourced ingredients.
Fraser-Pryce’s decision to step into the beauty industry is rooted in her personal experiences managing her own natural hair during her demanding career. “I understand the challenges women face when caring for their natural hair,” she said. “This brand is about making that journey easier, more joyful, and more empowering.”
Fans and natural hair enthusiasts are eagerly awaiting the launch, which will make Mommy Rocket Naturals available both online and in select stores worldwide. With this new venture, Fraser-Pryce is proving that her impact extends far beyond athletics, inspiring women to embrace their natural beauty with confidence and pride.
