In an exciting new partnership, DESIGNME, the Canadian professional vegan hair care brand, is expanding its U.S. presence by joining Nordstrom’s roster of premium beauty brands.
As of today, DESIGNME’s high-performance, cruelty-free products are available online at Nordstrom.com, with a selection arriving in Nordstrom stores in early 2025.
This move strengthens DESIGNME’s mission to make salon-quality hair care accessible to a broader audience while supporting stylists and salon professionals.
The DESIGNME product line includes:
- PUFF.ME – for volume and texture
- GLOSS.ME – for hydration and shine
- BOUNCE.ME – for curl definition
- QUICKIE.ME – dry shampoo for quick refresh
- FAB.ME – to strengthen and repair
- HOLD.ME – for control and hold
“We’re thrilled to partner with Nordstrom, a brand that shares our dedication to quality and inclusivity,” said Safir Shnayderman, CEO and Co-Founder of DESIGNME. “This partnership is a pivotal step in expanding our reach in the U.S. and introducing our products to new customers who seek high-performance, vegan hair care.”
Since its founding in 2016, DESIGNME has built a strong reputation within the professional salon industry, counting over 100,000 stylists and more than 20,000 salons across North America as partners.
The brand’s expansion into Nordstrom reflects its omni-channel growth strategy, balancing professional and consumer markets through distribution platforms like Amazon, SalonCentric, and now Nordstrom.
In 2023, DESIGNME further cemented its industry influence by welcoming renowned stylist Philip Wolff as Guest Creative Director. With over 25 years in the field, Wolff’s expertise amplifies DESIGNME’s mission to empower stylists and consumers alike with innovative, high-quality products.
Shoppers can explore DESIGNME’s full range on Nordstrom.com today, with products designed to provide volume, hydration, curl definition, and more—each crafted from natural ingredients for a cruelty-free, inclusive beauty experience.
