Mielle Organics and Rolling Out have teamed up to showcase the transformative power of hair and creativity in their “Art of Hair” campaign, a dynamic celebration of natural beauty and Black culture.
The campaign, part of Mielle’s 10th anniversary festivities, invited Black art enthusiasts, influencers, and entertainers to experience Art Basel with a bold fusion of style, culture, and artistic expression.
At the heart of this campaign is a commitment to the art of hair, where Mielle Organics, a leader in natural hair care, continues to champion the importance of healthy ingredients in promoting healthier hair.
Known for its high-quality, natural products, Mielle encourages individuals to embrace the beauty of their natural textures while fostering creative hair expression.
A key aspect of the campaign was its partnership with the Historic Hampton House, the only Green Book Hotel Museum in the world.
This iconic venue provided the perfect backdrop for the “Art of Hair” dinner and art dedication during Art Basel, where the cultural significance of hair within the Black community was explored.
The museum’s mission to change hearts and minds regarding race, culture, and socioeconomics was complemented by its exhibit “Invisible Luggage,” which emphasizes the importance of cultural refuge and collective creation.
The exhibit, opening during Art Basel, highlights the role of safe spaces in the cultural production of art.
The private dinner hosted by Mielle Organics and Rolling Out brought together influential figures to discuss their personal hair journeys and the creative processes behind avant-garde hair art.
The event sparked a broader conversation about how hair can be a powerful medium for self-expression and identity within the Black community.
One of the most inspiring highlights of the event was the commission of a stunning piece of art by Ebony Boyd, a Black female artist whose work embodies empowerment and perseverance.
Boyd, a classically trained soprano with a passion for vibrant, abstract art, was commissioned to create a piece inspired by the Yoruba word Olori, meaning Queen. Boyd’s work, which fuses her love for music and visual art, was showcased as a symbol of the strength, jubilation, and inspiration found in the “Art of Hair.”
The “Art of Hair” campaign not only celebrated creative expression through hair but also provided a platform for artists to share their perspectives on identity, culture, and beauty.
Through this collaboration, Mielle Organics and Rolling Out are continuing their mission to uplift and empower the Black community, demonstrating that hair is not just a style but a form of art that can shape and reflect one’s identity.
